Data Analysis

The purpose of data analysis is to identify the business prospects that are most likely to buy or respond, and determine the optimum communication channels to generate response.

We look at patterns and trends in current customer behaviour, the validity of available data and the correlation of current marketing efforts to results - in order to identify ways of improving that correlation.

B2B Data Direct can produce a Business Analysis Report that matches your customer data against The UK Business Universe. It's designed to give you an immediate graphical representation of your business data profiled by typical marketing firmographics, such as:

• Geography
• Business classification
• Employee size
• Turnover
• Growth potential

The report is a high level summary, visually depicting your client distribution and penetration within your target markets; providing a starting point for more detailed analysis and segment prioritisation.

Precise firmographics give your business data strategic value and make your direct marketing even more targeted and cost effective. We will cross-match your database to The UK Business Universe and analyse your current response rates, giving you a valuable, bigger picture with a clear view of which prospects you should be targeting.

Call 0870 085 2861 or email info@b2bdatadirect.com to enquire about our data analysis service.