Data Cleaning

Over 30% of business data decays each year with more than £125 million wasted on mailing to ‘gone-aways' or undeliverable mail, representing a huge bill for the direct marketing industry. It makes checking your data essential.

So what can we do to help minimise wasting budget on marketing to obsolete records?
B2B Data Direct know that maintaining an in-house database can be difficult, offten a difference in personnel and the way that information is colated will lead to inaccuracies and inconsistencies within the data.

 
As such B2B Data Direct offer a free Data Quality Audit service that gives you a comprehensive analysis of your B2B database, highlighting inaccuracies, business gone-aways and also where key business demographics can be appended to your data. This report allows you to see at a glance the extent to which you could be making your direct marketing activities more cost effective.

As an addition to screening against the Royal Mail Movers File, B2B Data Direct also uses the Read Group's "The Business Suppression File". This offers direct marketers the ability to overlay valuable insight to their customer and prospect databases. The file highlights companies that are no longer trading or are dormant, those that have re-located or have changed their name as well as director changes. Use of the Business Suppression File will increase response, improve ROI and keep brand damage to a minimum helping to improve both customer retention and acquisition.

Call Kate or Martin today to discuss cleaning your data, and take the first step towards imporoving your markeitng return on investment.