Data Hygiene

More than 30% of business data decays each year, with more than £125million wasted on mailing to obsolete businesses. It makes checking your data essential.

Maintaining in-house databases can be difficult: difference in personnel and the way information is input will often lead to inaccuracies and inconsistencies. A data quality audit gives you a comprehensive analysis of your B2B database, highlighting these inaccuracies and missing business data.

Simply send your database to B2B Data Direct and we will match what you hold against our UK Business Universe and produce a Data Quality Audit, showing you at a glance the extent to which you could be making your direct marketing activities more cost effective.

We can add or correct non-standard information, quickly and easily; improving your targeting and, of course, saving you money.

• See how your name and address quality matches the Royal Mail standard
• Learn how many postcodes are missing, incomplete or invalid
• Enhance your file with key information including telephone and fax numbers, SIC codes, employee numbers and turnover figures.

Contact Kate or Martin today on 0870 085 2861 or info@b2bdatadirect.com