Data Quality Audit

A Data Quality Audit is a comprehensive analysis of your database, highlighting inaccuracies and incomplete business data.

We will match your data against The UK Business Universe which combines the best, most comprehensive sources of business data available in the UK - over 5.7 million active business locations are covered.

You will be able to see at a glance the extent to which you could be making your direct marketing activities more cost effective. We will let you know how your name and address quality matches the Royal Mail standard along with how many postcodes are missing, incomplete or invalid.

We will also inform you of the data elements that we could add to your file. This could include telephone and fax numbers, SIC codes, employee codes and turnover figures which would enable you to greatly improve your targeting while at the same time saving you money.

So what could a Data Quality Audit mean to you?

By using clean and accurate data you are guaranteed to generate greater return on investment through both saving cost on not marketing to bad records/business gone-aways and through creating a better response rate through accurate targeting.

Call us today on 0870 085 2861 or email info@b2bdatadirect.com